Zenterio acquires ad-tech company Adscribe

DATUM: 2016-12-12     KATEGORI: Holmströmgruppen

Zenterio, a leading TV technology and services provider, today announced that it has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe.


Stockholm 12 December 2016 – The acquisition follows the initial investment plan that was drawn up when Zenterio became a minority owner in Adscribe, at that time acquiring 25% of the UK based ad-tech and analytics company.


“We are very excited to strengthen our relationship with Zenterio. Our goal is to help operators effectively measure and monetize their platforms. Access to Zenterio’s customers and partners gives us a global reach that would be difficult to achieve in isolation, and with our products already deeply integrated into the Zenterio OS, we can allow operators to make money more quickly”, says Donal O’Connor, CEO of Adscribe.

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