TeliaSonera invests in Zound Industries
The partnership, announced May 15th, means that TeliaSonera will acquire a stake in Zound Industries, enabling the telecom operator to bundle fashion headphones, audio speakers and device accessories together with their mobile telecommunications, giving customers a great audio experience wherever they are, whenever they want.
– Our ambition is to offer our customers the best possible experience when using our services, and music is an important part of that. A great customer experience requires not only good coverage and high quality of the devices, but also functional accessories such as Zound Industries’ fashionable headphones and superior quality loud speakers, says Lars Roth, Head of Innovestments at TeliaSonera.
– Investing in Zound Industries is a step in our strategy to work with partnerships in order to cater to a customer demand for a lifestyle that is ever more connected and stylish.
– The deal is the perfect opportunity for us to reach out to the fashion-conscious mobile device consumer, says Pernilla Ekman, CEO of Zound Industries, home to successful and award-winning brands Urbanears, Marshall Headphones, Coloud Headphones and Molami.
We can already see a number of exciting opportunities for the future, combining the strengths from both our companies. Zound Industries has seen strong growth in the past few years and with the TeliaSonera partnership we expect the growth rate to increase even further.
The partnership will give TeliaSonera access to all four of Zound Industries’ brands and also access to their network of designers, collaboration partners and artists. Accessories from Zound Industries are today sold in 20,000 stores across 95 markets.[/vc_column_text]